The Merriam Webster Online Dictionary defines a logo to be – “an identifying statement”. A logo identifies your company. No matter in what niche you set up your business, your company is going to compete with thousands of other brands out there. In today’s busy lives people don’t have the time to read entire statements published in ads. Therefore you need a way to quickly grasp there attention, to tell them that out of dozens of advertisements published in the newspaper, yours is that particular one. A logo does this for you.
This reminds me of a scene in a movie I was watching a few weeks back. The heroine was sitting in a bus that was travelling at a very high speed. A Mc Donald’s store passed and she immediately recognized it by its logo and began shouting that the bus be stopped as she was hungry. The bus didn’t stop but the point I want to emphasize on is that if Mc Donald’s were not using a logo, if they were writing their names on banners arbitrarily under different styles and colors, people would have found difficulty in recognizing their brand. Therefore a logo not only represents your company but also makes you identifiable and helps your customers to find you out in the large sea of other businesses.
Now, you can, of course, hire a designer to design a logo for you but what if your budget doesn’t allow that? I have a solution. Below I have collected a list of 25 useful logo designing tutorials in Illustrator which you can emulate. You need to know some basics of the Illustrator software to design the logos with complete accuracy.
In this tutorial I want to detail how to create text along a path in an interesting way and apply it to a common application.
2. Sphere Logo
This tutorial was created by Alex on march 2nd 2011.
I am frequently asked to put together logos or promotional materials for independent bands, which is fantastic, except they don’t have the budget of a signed or sponsored band. In this tutorial I’ll break down my creative process used on a logo design for the UK hip-hop duo Second Nature.
4. Coat of Arms
In this tutorial, you will learn how to create an organic, natural looking confectionary logo by adding a textured background. Major techniques covered in the tutorial include outline, swirls, warp and blend mode.
Colorful and vibrant logos are extremely trendy recently. In this Quick Tip we will take a look at how you can easily create an appealing colored sphere which will make a great foundation for a successful logo.
In the following Illustrator tutorial, I’ll teach you how to create a Green type treatment. It works great for logos and other design elements.
In this tutorial you will learn how to make a logo with a badge, fence and barbed wire, using simple shapes, a custom brush and few simple Illustrator tools.
So in this tutorial/case study I will show you how I created the symbol and what the inspiration behind it was. We will use Adobe Illustrator for the tutorial.
9. Suns Logo
10. Trendy Retro
In this Illustrator tutorial, I’ll show you how to create a trendy retro type treatment with a free font, gradients, blends, and some scatter brushes. It’s a relative easy tutorial containing techniques that can be quickly applied to many other type treatments and various graphic elements.
A logo featuring fruit cannot be boring (it will not work). The trick to a good fruit logo is to emphasize what makes the fruit mouth-watering: bright colors and juicy shapes. Web 2.0 style logo design can help with this. In this tutorial I outline the steps to create a Juicy Strawberry Logo like this one.
12. My Nite Life
13. Opel Logo
Here’s my new tutorial on how to create the Opel logo. In the following steps we’ll be using some classic tools, such as the Rectangle Tool, the Ellipse Tool or the Direct Selection Tool, along with some quite simple effects, such as the Drop Shadow, Offset Path, Reflect&Move and Zig Zag.
14. Ready Beer Label
Alright folks, it’s time to roll up the sleeves and get down to business with this full-featured Adobe illustrator CS3 tutorial. This one takes you from setup to production of a really cool beer label, although this could be useful for any bottled concoction of your choosing.
Designing a strong, coherent graphic brand identity is one of the most rewarding tasks in graphic design. It is a unique opportunity to create something that will go on to be used in many different places, applications and designs. In this multi-part tutorial series I’ll take you through the processes and design I used to create the Rockable Press brand and its many different applications both offline and on. We’ll begin by looking at the creation of the Rockable logo, look and feel and brand.
16. Character Logo
In this tutorial we’ll use illustrators 3D tool to create text with depth. We’ll give the letters personality by placing them at angles and choosing a fun font. We’ll add a crazy rabbit character and unify all the colors as we add simple shading. Lastly, we’ll give this fun logo a sticker effect. We cover quite a bit of ground in this tutorial.
17. Bitt box
This tutorial was actually requested by a Bitt Box reader, Mr.Byte, and his idea instantly caught my attention. Thanks Mr.Byte. Another thing to note: I included a lot of screenshots for clarity purposes, but this process is actually very simple.
Follow this logo design process walkthrough to see the making of a cubist style logo design made up of lots of detailed vector facets. Not only will we be creating the actual design in Adobe Illustrator, but I’ll also be describing the whole logo design process in this tutorial, from the initial sketches right through to finishing off the final design.
19. Mac Finder Logo
In this week’s tutorial I will show you how to create the Mac Finder logo. It all start with a simple rectangle and a curved path. Next, using some Offset Path and Pathfinder options you will create the rest of the shapes. Finally, using several linear gradients along with some thick strokes and basic effects you will create your own Finder logo.
In the following tutorial I will show you how to create a sewed Adidas logo. First, you will create the basic shapes using the rectangle and the ellipse tools. For the sewed effects you will use some Roughen and Scribble effects. Finally, for a stitched effect you will use some simple, dashed strokes.
22. Crazy Cool Logo
This logo is pretty much a bunch of circles, I used a circle for the module and deleted some segments in order to create the characters.
Perhaps one of the most underutilized features in Illustrator is Live Trace, which can convert any photograph into vector art in just a few clicks. In this tutorial, we’re going to use Live Trace to vectorize a photo for a logo design. Now, of course, all images are different, so depending on the final effect you want to achieve, you’ll need to experiment with the settings that we’ll be using here.
24. Top Gun Badge
Today we’re going to learn how to create this vector badge and add some extra feature to it look more awesome, this is a pretty simple tutorial, you probably won’t have bigger problems to execute it, hope you like it (and watch Top Gun, of course).
Learn how to create a retro vector seal logo in Adobe Illustrator with Ryan Quintal. We’ll be using simple shapes, effects, transparency masks, and a free grunge texture pack from PSD Tuts Plus to create the final effect.
Although dozens of such free tutorials are available there on the Internet but I chose the ones that seemed most instructive and most beautiful to me. Which one of the above you liked the most and why? Which software do you use to create logos? Tell me in the comments below.